vitaminwater®/ROMPLR • iPhone app & remix contest
Project: vitaminwater® & ROMPLR™ • 50soundlab iPhone app & remix contest
Role: Interactive Producer
Project Summary: vitaminwater® collaborated with San Francisco based Moderati (makers of the popular Zippo app) to create a DJ remix app specifically for vitaminwater partner 50 cent. The app was timed to launch around 50's new album release and featured the single "Baby By Me". This was the first time a contest was created around an app and Apple was excited for the launch.
Within the first 2 months the app held spots in the iTunes store "new and noteworthy" section, as well as high ranking spots in "top free apps" and "top music apps".
Credits:
Agency: Moderati
links:
50soundlab.com
romplr.com
Role: Interactive Producer
Project Summary: vitaminwater® collaborated with San Francisco based Moderati (makers of the popular Zippo app) to create a DJ remix app specifically for vitaminwater partner 50 cent. The app was timed to launch around 50's new album release and featured the single "Baby By Me". This was the first time a contest was created around an app and Apple was excited for the launch.
Within the first 2 months the app held spots in the iTunes store "new and noteworthy" section, as well as high ranking spots in "top free apps" and "top music apps".
Credits:
Agency: Moderati
links:
50soundlab.com
romplr.com