http://www.lisaskim.com Lisa S. Kim | Interactive Producer Thu, 09 Dec 2010 20:12:00 +0000 http://www.lisaskim.com en http://www.lisaskim.com/vitaminwater-photo-caption-game http://www.lisaskim.com/following/lisaskim.com/vitaminwater-photo-caption-game Thu, 09 Dec 2010 20:12:00 +0000 Lisa S. Kim | Interactive Producer 846037 Project: vitaminwater® caption the photo game Role: Interactive Producer Project Summary: vitaminwater® created a series of very popular caption the photo games on the Facebook page as an easy way to engage the fans and allow them to build a community around their love for the product. This was one of the most successful post series on the page, with unprecedented levels of likes (up to 500+) and comments (up to 1,000+) for each photo. Credits: Agency: Noise <img src="http://payload.cargocollective.com/1/0/10222/846037/Screen shot 2010-12-09 at 3.07.42 PM.png" border="0" width="516" height="257" width_o="516" height_o="257" src_o="http://payload.cargocollective.com/1/0/10222/846037/Screen shot 2010-12-09 at 3.07.42 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/846037/46361_428133283485_50540568485_4784257_1833587_n.jpg" border="0" width="670" height="500" width_o="720" height_o="538" src_o="http://payload.cargocollective.com/1/0/10222/846037/46361_428133283485_50540568485_4784257_1833587_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/846037/44966_443436188485_50540568485_5097517_784974_n.jpg" border="0" width="670" height="546" width_o="720" height_o="587" src_o="http://payload.cargocollective.com/1/0/10222/846037/44966_443436188485_50540568485_5097517_784974_n_o.jpg" align="left" /> http://www.lisaskim.com/vitaminwater-energy-label-creator http://www.lisaskim.com/following/lisaskim.com/vitaminwater-energy-label-creator Thu, 09 Dec 2010 19:54:54 +0000 Lisa S. Kim | Interactive Producer 845924 Project: vitaminwater® energy label creator Role: Interactive & Video Producer Project Summary: In late 2009, vitaminwater® launched a program to hand the brand over to the fans, allowing them to create a new flavor, as well as design the label and copy. In the spirit of continuing that tradition, the brand asked fans to help with the next vitaminwater® energy label. A series of websiodes were produced and posted on the brand Facebook page over the course of a week. Credits: Agency: Noise (original concept) Art Directors: Alex Center, Conor Hagan Copywriter: Matt McCarron <img src="http://payload.cargocollective.com/1/0/10222/845924/Screen shot 2010-12-09 at 2.50.21 PM.png" border="0" width="526" height="298" width_o="526" height_o="298" src_o="http://payload.cargocollective.com/1/0/10222/845924/Screen shot 2010-12-09 at 2.50.21 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/845924/Screen shot 2010-12-09 at 2.43.12 PM.png" border="0" width="670" height="374" width_o="713" height_o="399" src_o="http://payload.cargocollective.com/1/0/10222/845924/Screen shot 2010-12-09 at 2.43.12 PM_o.png" align="left" /> http://www.lisaskim.com/vitaminwater-zero-ellen-degeneres http://www.lisaskim.com/following/lisaskim.com/vitaminwater-zero-ellen-degeneres Thu, 09 Dec 2010 19:24:19 +0000 Lisa S. Kim | Interactive Producer 545194 Project: vitaminwater zero launch: Ellen DeGeneres Role: Art Buyer Project Summary: Shot in Los Angeles, CA in a studio for the launch of new vitaminwater zero. The campaign appeared in print (Shape), online, and OOH. Credits: Photographer: Andrew Eccles Creatives: Sue Kim (in-house) Agency: Amalgamated <img src="http://payload.cargocollective.com/1/0/10222/545194/23363_10150187656080088_439169215087_13083742_4239142_n.jpg" border="0" width="670" height="455" width_o="720" height_o="489" src_o="http://payload.cargocollective.com/1/0/10222/545194/23363_10150187656080088_439169215087_13083742_4239142_n_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545194/23363_10150187656135088_439169215087_13083751_7823727_n.jpg" border="0" width="670" height="439" width_o="720" height_o="472" src_o="http://payload.cargocollective.com/1/0/10222/545194/23363_10150187656135088_439169215087_13083751_7823727_n_o.jpg" align="left" /> http://www.lisaskim.com/vitaminwater-Fantasy-Football-Time-To-Collect http://www.lisaskim.com/following/lisaskim.com/vitaminwater-Fantasy-Football-Time-To-Collect Thu, 09 Dec 2010 19:03:33 +0000 Lisa S. Kim | Interactive Producer 845685 Project: vitaminwater® Fantasy Football (Norman Tugwater & Adrian Peterson) Role: Interactive Producer Project Summary: vitaminwater® partnered with star running back Adrian Peterson to create a humorous, integrated campaign featuring a loose cannon fantasy attorney (Norman Tugwater), who sues owners on behalf of his star client, Adrian. The campaign was anchored by a 2 minute webisode "Time To Collect". Noise created Facebook and Twitter profile pages for the Norman Tugwater character. This housed the various communication vehicles ("Time To Collect" webisode and testimonials from vitaminwater® partners Kobe Bryant, Steve Nash and David Ortiz). Messaging and interaction in the social media space was managed by Zambezi, who also concepted and created the content. The campaign received robust interactions and a loyal following in the social and digital space: there were over 7k fans on the Facebook page, up to 80 comments on each status update over a 3 month period, and 95% positive consumer sentiment. Other major wins for the brand were when ESPN played the whole 2 minute video on the Fantasy Football Draft Special and when The Onion posted about Tugwater to their followers. Credits: Creative Agency: Zambezi Interactive Agency: Noise <img src="http://payload.cargocollective.com/1/0/10222/845685/Picture 245.png" border="0" width="670" height="655" width_o="825" height_o="807" src_o="http://payload.cargocollective.com/1/0/10222/845685/Picture 245_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/845685/Screen shot 2010-12-09 at 2.00.29 PM.png" border="0" width="670" height="423" width_o="1497" height_o="947" src_o="http://payload.cargocollective.com/1/0/10222/845685/Screen shot 2010-12-09 at 2.00.29 PM_o.png" align="left" /> http://www.lisaskim.com/vitaminwater-video-2mm-Facebook-fans http://www.lisaskim.com/following/lisaskim.com/vitaminwater-video-2mm-Facebook-fans Thu, 09 Dec 2010 18:26:03 +0000 Lisa S. Kim | Interactive Producer 845479 Project: vitaminwater® 2 million Facebook fans celebration Role: Producer Project Summary: To celebrate the milestone of reaching 2 million likes on Facebook, vitaminwater® showed up at the door of Rebecca S in Newton, MA and surprised her with balloons, a marching band, cake, cases of vitaminwater®, a llama named Blackberry, and David Ortiz, a.k.a. Big Papi. The result was a hilarious video that showed how the party unfolded on her doorstep. The video even got a shoutout from Darren Rovell. Credits: Director/Camera: Kevin Paolillo, Welcome Productions Art Director: Conor Hagan Props/Production: Andrea Serkin <img src="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2010-12-09 at 2.46.01 PM.png" border="0" width="536" height="351" width_o="536" height_o="351" src_o="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2010-12-09 at 2.46.01 PM_o.png" align="left" /> http://www.lisaskim.com/vitaminwater-twilight-saga-eclipse http://www.lisaskim.com/following/lisaskim.com/vitaminwater-twilight-saga-eclipse Thu, 09 Dec 2010 16:17:16 +0000 Lisa S. Kim | Interactive Producer 841977 Project: vitaminwater® & The Twilight Saga: Eclipse • interactive Facebook app & game Role: Interactive Producer Project Summary: As part of the vitaminwater® partnership with Summit, two Facebook apps were developed to promote the premiere of the new film in the series. The first app promoted the brand's partnership with the film leading up to the launch - fans had to work together to unlock pixels, uncover exclusive content and win tickets to the premiere. The second app encouraged fans to submit entries and compete to be named "The Biggest Fan". The winner would be able to visit the set of Breaking Dawn to interview the cast & crew. Credits: Agency: Noise <img src="http://payload.cargocollective.com/1/0/10222/841977/Pixel_x_Pixel_Custom_Tab_Launch.jpg" border="0" width="500" height="912" width_o="500" height_o="912" src_o="http://payload.cargocollective.com/1/0/10222/841977/Pixel_x_Pixel_Custom_Tab_Launch_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/841977/Biggest_Fan_Custom_Tab.jpg" border="0" width="500" height="934" width_o="500" height_o="934" src_o="http://payload.cargocollective.com/1/0/10222/841977/Biggest_Fan_Custom_Tab_o.jpg" align="left" /> http://www.lisaskim.com/vitaminwater-vitaminwater-zero http://www.lisaskim.com/following/lisaskim.com/vitaminwater-vitaminwater-zero Mon, 02 Aug 2010 14:19:52 +0000 Lisa S. Kim | Interactive Producer 545221 Project: vitaminwater & vitaminwater zero bottle shoot Role: Art Buyer Project Summary: Shot in New York, NY in a studio for the launch of the new foil label packaging. Credits: Photographer: Darrin Haddad Creatives: Chad Hogan, Sue Kim <img src="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Connect.jpg" border="0" width="670" height="1005" width_o="2730" height_o="4096" src_o="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Connect_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Spark.jpg" border="0" width="670" height="1005" width_o="2730" height_o="4096" src_o="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Spark_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Essential.jpg" border="0" width="670" height="1005" width_o="2730" height_o="4096" src_o="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_WildPostings36_Essential_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_NYC_StaticBusShelter_Revive.jpg" border="0" width="670" height="986" width_o="2048" height_o="3015" src_o="http://payload.cargocollective.com/1/0/10222/545221/ZMBZ_Blankwater_NYC_StaticBusShelter_Revive_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/bottle1.jpg" border="0" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/0/10222/545221/bottle1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/bottle2.jpg" border="0" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/0/10222/545221/bottle2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/bottle3.jpg" border="0" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/0/10222/545221/bottle3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/bottleszero.jpg" border="0" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/0/10222/545221/bottleszero_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/545221/bottleszero2_5.jpg" border="0" width="670" height="418" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/0/10222/545221/bottleszero2_5_o.jpg" align="left" /> http://www.lisaskim.com/vitaminwater-ROMPLR-iPhone-app-remix-contest http://www.lisaskim.com/following/lisaskim.com/vitaminwater-ROMPLR-iPhone-app-remix-contest Mon, 08 Mar 2010 02:02:01 +0000 Lisa S. Kim | Interactive Producer 101763 Project: vitaminwater® & ROMPLR™ • 50soundlab iPhone app & remix contest Role: Interactive Producer Project Summary: vitaminwater® collaborated with San Francisco based Moderati (makers of the popular Zippo app) to create a DJ remix app specifically for vitaminwater partner 50 cent. The app was timed to launch around 50's new album release and featured the single "Baby By Me". This was the first time a contest was created around an app and Apple was excited for the launch. Within the first 2 months the app held spots in the iTunes store "new and noteworthy" section, as well as high ranking spots in "top free apps" and "top music apps". Credits: Agency: Moderati links: 50soundlab.com romplr.com<img src="http://payload.cargocollective.com/1/0/10222/101763/50_ROMPLR_APP01.jpg" border="0" width="670" height="371" width_o="1472" height_o="817" src_o="http://payload.cargocollective.com/1/0/10222/101763/50_ROMPLR_APP01_o.jpg" align="left" /> http://www.lisaskim.com/vitaminwater-Steve-Nash http://www.lisaskim.com/following/lisaskim.com/vitaminwater-Steve-Nash Sun, 04 Oct 2009 07:24:26 +0000 Lisa S. Kim | Interactive Producer 101744 Project: vitaminwater® Steve Nash athlete toolkit Role: Art Buyer Project Summary: As soon as I found out that we needed to shoot Steve Nash, Finlay MacKay's beautiful photo of Steve shot for the NY Times immediately came to mind. So I gave his agent a ring. Shot in a studio in Phoenix, AZ. Credits: Photographer: Finlay MacKay Creatives: Chad Hogan & Alex Center <img src="http://payload.cargocollective.com/1/0/10222/101744/VW_08_NASH_Wire_Rack_Header.jpg" border="0" width="670" height="906" width_o="750" height_o="1015" src_o="http://payload.cargocollective.com/1/0/10222/101744/VW_08_NASH_Wire_Rack_Header_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101744/VW_08_NASH_standee.jpg" border="0" width="600" height="1056" width_o="600" height_o="1056" src_o="http://payload.cargocollective.com/1/0/10222/101744/VW_08_NASH_standee_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101744/STEVENASH_INVITE2.jpg" border="0" width="670" height="529" width_o="1329" height_o="1050" src_o="http://payload.cargocollective.com/1/0/10222/101744/STEVENASH_INVITE2_o.jpg" align="left" /> http://www.lisaskim.com/Vanity-Fair-special-advertising-unit http://www.lisaskim.com/following/lisaskim.com/Vanity-Fair-special-advertising-unit Sun, 04 Oct 2009 06:42:57 +0000 Lisa S. Kim | Interactive Producer 101742 Project: vitaminwater and Vanity Fair special 8-page insert Role: Project Manager Project Summary: This was a collaboration on every level (concepting, photography, copy) with Vanity Fair featuring vitaminwater partners Carrie Underwood and Alicia Keys. The special 8-page insert appeared in the March 2009 issue. Shot at The Grand Ole Opry in Nashville, TN and various locations in Harlem, NY. Credits: Photographer: Patrick Demarchelier Creatives: Sue Kim (glaceau), Leslie Bakke (Vanity Fair) <img src="http://payload.cargocollective.com/1/0/10222/101742/carriealicia.jpg" border="0" width="670" height="492" width_o="2000" height_o="1471" src_o="http://payload.cargocollective.com/1/0/10222/101742/carriealicia_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/carrie1.jpg" border="0" width="670" height="993" width_o="992" height_o="1471" src_o="http://payload.cargocollective.com/1/0/10222/101742/carrie1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/alicia1.jpg" border="0" width="670" height="993" width_o="992" height_o="1471" src_o="http://payload.cargocollective.com/1/0/10222/101742/alicia1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/carrie2.jpg" border="0" width="670" height="991" width_o="1500" height_o="2219" src_o="http://payload.cargocollective.com/1/0/10222/101742/carrie2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/alicia2.jpg" border="0" width="670" height="932" width_o="1000" height_o="1392" src_o="http://payload.cargocollective.com/1/0/10222/101742/alicia2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/alicia3.jpg" border="0" width="670" height="1007" width_o="1500" height_o="2256" src_o="http://payload.cargocollective.com/1/0/10222/101742/alicia3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/10222/101742/alicia4.jpg" border="0" width="670" height="928" width_o="1500" height_o="2079" src_o="http://payload.cargocollective.com/1/0/10222/101742/alicia4_o.jpg" align="left" />