http://www.lisaskim.com Lisa S. Kim | Strategic Digital Brand Marketer Mon, 26 Nov 2012 00:50:44 +0000 http://www.lisaskim.com en http://www.lisaskim.com/Facebook-photo-caption-game-vitaminwater http://www.lisaskim.com/following/lisaskim.com/Facebook-photo-caption-game-vitaminwater Mon, 26 Nov 2012 00:50:44 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 846037 <img src="http://payload.cargocollective.com/1/0/10222/846037/46361_428133283485_50540568485_4784257_1833587_n.jpg" width="670" height="500" width_o="720" height_o="538" src_o="http://payload.cargocollective.com/1/0/10222/846037/46361_428133283485_50540568485_4784257_1833587_n_o.jpg" data-mid="4032368" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/10222/846037/Screen shot 2010-12-09 at 3.07.42 PM.png" width="516" height="257" width_o="516" height_o="257" src_o="http://payload.cargocollective.com/1/0/10222/846037/Screen shot 2010-12-09 at 3.07.42 PM_o.png" data-mid="4032381" border="0" align="left"/> Brand: vitaminwater® Project: "Caption the photo" game Year: July 2010 Role: Interactive Producer Project Summary: Produced a series of simple yet engaging "Caption the photo" games on the Facebook page to encourage fans to build a community around their love for the product, resulting in one of the most successful post series for the brand. Results: • unprecedented levels of likes (up to 500+) & comments (up to 1,000+) for each photo Credits: Agency: Noise Brand: vitaminwater® Project: "Caption the photo" game Year: July 2010 Role: Interactive Producer Project Summary: Produced a series of simple yet engaging... http://www.lisaskim.com/digital-video-for-2mm-Facebook-fan-vitaminwater http://www.lisaskim.com/following/lisaskim.com/digital-video-for-2mm-Facebook-fan-vitaminwater Mon, 26 Nov 2012 00:50:28 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 845479 <img src="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2010-12-09 at 2.46.01 PM.png" width="536" height="351" width_o="536" height_o="351" src_o="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2010-12-09 at 2.46.01 PM_o.png" data-mid="4032136" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2012-11-26 at 1.42.10 AM.png" width="529" height="301" width_o="529" height_o="301" src_o="http://payload.cargocollective.com/1/0/10222/845479/Screen shot 2012-11-26 at 1.42.10 AM_o.png" data-mid="23890830" border="0" align="left"/> Brand: vitaminwater® Project: 2 millionth Facebook fan celebration Year: Fall 2010 (Oct/Nov) Role: Video Producer Summary: Led internal team in producing creative concepts and executing a video shoot in just 2 weeks. The concept was to celebrate a major Facebook fan milestone, resulting in an entertaining digital video that brought the brand humor and voice to life online. Results: shoutout from Darren Rovell Credits: Director/Camera: Kevin Paolillo, Welcome Productions Art Director: Conor Hagan (internal) Props/Production: Andrea Serkin (internal) Brand: vitaminwater® Project: 2 millionth Facebook fan celebration Year: Fall 2010 (Oct/Nov) Role: Video Producer Summary: Led internal team in producing... http://www.lisaskim.com/iPhone-app-w-50Cent-ROMPLR-vitaminwater http://www.lisaskim.com/following/lisaskim.com/iPhone-app-w-50Cent-ROMPLR-vitaminwater Mon, 26 Nov 2012 00:47:05 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 101763 <img src="http://payload.cargocollective.com/1/0/10222/101763/4113433128_26ce15059e.jpeg" width="500" height="308" width_o="500" height_o="308" src_o="http://payload.cargocollective.com/1/0/10222/101763/4113433128_26ce15059e_o.jpeg" data-mid="23833990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/10222/101763/4113433170_669715d633.jpeg" width="500" height="308" width_o="500" height_o="308" src_o="http://payload.cargocollective.com/1/0/10222/101763/4113433170_669715d633_o.jpeg" data-mid="23833970" border="0" align="left"/> Brand: vitaminwater® Project: sound lab ROMPLR™ iPhone app & remix contest Year: October 2009 Role: Interactive Producer Summary: Managed app vendor (Skyrocki/Moderati) in creating a contest microsite and customizing the ROMPLR™ DJ remix app, by using assets from vitaminwater® partner 50 Cent. The result was an interactive branded experience that deepened brand advocacy by giving consumers a platform to express themselves creatively. Results: • featured on Fast Company • ranked #1 "top free music app" and #9 "top free app" within the first week of launch • included in Apple's “new and noteworthy” section • 250,000 downloads • superfan that still LOVES the app (even 3 years later!) Agency credit: Skyrockit/Moderati (makers of the popular Zippo app) Brand: vitaminwater® Project: sound lab ROMPLR™ iPhone app & remix contest Year: October 2009 Role: Interactive Producer Summary: Managed app vendor... http://www.lisaskim.com/ESPN-Winter-X-Games-Word-Is-Born-snow-slang-contest http://www.lisaskim.com/following/lisaskim.com/ESPN-Winter-X-Games-Word-Is-Born-snow-slang-contest Mon, 26 Nov 2012 00:39:41 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 4490732 <img src="http://payload109.cargocollective.com/1/0/10222/4490732/wib1.jpg" width="601" height="519" width_o="601" height_o="519" src_o="http://payload109.cargocollective.com/1/0/10222/4490732/wib1_o.jpg" data-mid="23836661" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490732/wib2.jpg" width="601" height="519" width_o="601" height_o="519" src_o="http://payload109.cargocollective.com/1/0/10222/4490732/wib2_o.jpg" data-mid="23836660" border="0" align="left"/> Brand: vitaminwater® Project: Word Is Born contest for ESPN Winter X Games Year: January 2012 Role: Interactive Producer Summary: Produced digital and social activation in support of the brand's sponsorship of the ESPN Winter X games, including traditional :15 TV spots, and a Facebook tab contest with Johnnie Paxson and Gus Kenworthy, resulting in an increase in purchase intent among the target (viewers of ESPN action sports aged 15 - 24). Brand: vitaminwater® Project: Word Is Born contest for ESPN Winter X Games Year: January 2012 Role: Interactive Producer Summary: Produced digital and... http://www.lisaskim.com/website-refresh-vitaminwater http://www.lisaskim.com/following/lisaskim.com/website-refresh-vitaminwater Mon, 26 Nov 2012 00:26:34 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 3658362 <img src="http://payload67.cargocollective.com/1/0/10222/3658362/Screen shot 2012-11-23 at 7.04.27 PM.png" width="670" height="475" width_o="1088" height_o="772" src_o="http://payload67.cargocollective.com/1/0/10222/3658362/Screen shot 2012-11-23 at 7.04.27 PM_o.png" data-mid="23832702" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/10222/3658362/Screen shot 2012-11-23 at 7.01.59 PM.png" width="670" height="477" width_o="1088" height_o="776" src_o="http://payload67.cargocollective.com/1/0/10222/3658362/Screen shot 2012-11-23 at 7.01.59 PM_o.png" data-mid="23832662" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/10222/3658362/vitaminangel.jpg" width="670" height="477" width_o="1088" height_o="776" src_o="http://payload67.cargocollective.com/1/0/10222/3658362/vitaminangel_o.jpg" data-mid="23833099" border="0" align="left"/> Brand: vitaminwater® Project: Website refresh Year: May 2012 Role: Interactive Producer Summary: Managed digital AOR to produce the site redesign, shifting from a custom Wordpress CMS to an updated HTML5 mobile-friendly site, resulting in a more user-friendly site navigation, and a cleaner visual look that aligned with the new 2012 brand identity. Responsibilities as Interactive Producer: • wrote project brief • signed off on business & technical requirements • approved IA, design & copy (site map, wireframes, visual comps, copy decks) • worked with IT specialists on technical standards, analytics/tracking codes, and SEO optimization • managed testing process (QA, UAT, security scan) and deployment of the site Agency credit: SapientNitro Brand: vitaminwater® Project: Website refresh Year: May 2012 Role: Interactive Producer Summary: Managed digital AOR to produce the site redesign, shifting from... http://www.lisaskim.com/uncapped-music-series-w-FADER http://www.lisaskim.com/following/lisaskim.com/uncapped-music-series-w-FADER Mon, 26 Nov 2012 00:22:37 +0000 Lisa S. Kim | Strategic Digital Brand Marketer 4490659 <img src="http://payload109.cargocollective.com/1/0/10222/4490659/uncapped33.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/uncapped33_o.jpg" data-mid="23890279" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490659/uncapped34.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/uncapped34_o.jpg" data-mid="23890304" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490659/instagram.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/instagram_o.jpg" data-mid="23890329" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490659/instagram3.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/instagram3_o.jpg" data-mid="23890333" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490659/instagram_detroit.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/instagram_detroit_o.jpg" data-mid="23890344" border="0" align="left"/><img src="http://payload109.cargocollective.com/1/0/10222/4490659/instagramaustin.jpg" width="670" height="635" width_o="1079" height_o="1023" src_o="http://payload109.cargocollective.com/1/0/10222/4490659/instagramaustin_o.jpg" data-mid="23890348" border="0" align="left"/> Brand: vitaminwater® Project: uncapped 2012 music program (in partnership with The FADER) Year: June 2012 Role: Interactive Producer Summary: Produce digital and social engagement strategy for the 2nd uncapped music series, consisting of a custom YouTube channel build, and activation in emerging channels such as instagram, resulting in a huge buzz in earned media with music influencers. Agency Credit: CP+B Brand: vitaminwater® Project: uncapped 2012 music program (in partnership with The FADER) Year: June 2012 Role: Interactive Producer Summary: Produce digital...